To reduce something complicated to its simplest form is one of the most difficult, but most intelligent exercises one can do. Steve Jobs was known for doing this, in his famous quest for focus. The two most important things he believed one must do to win in business is assemble a great team, and act like a startup.This is great advice for any startup, but very apt for extending your business internationally.
This is exactly what I did when extending PartyLite's businesses into new European countries. Quite simply, this became my key strategy in successfully turning PartyLite into a leading worldwide business.
I treated every country like a startup. When you do that, you force yourself and your team to think outside the box. You force creativity. What worked in Germany may not work in France. And what worked in Finland may work exceptionally well in Australia. This forces you to re-think every strategy and tactical play, justifying it all against the costs.
ASSEMBLE A GREAT TEAM