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CEO School: Pursue Your Goals Relentlessly


CEO School is a series of posts that are aimed at helping founders of direct selling startups with the principles of knowledge they must possess in order to build a successful direct selling business.  This is Part 4 of 23. 

The ability to execute a plan, efficiently and quickly, is one of the most vital skill-sets of the startup CEO.    Many entrepreneurs have great ideas.  But the real skill is in the quick and efficient execution of the idea, so that momentum of growth is achieved.  So, while a great idea can prove to be an attractive investment, my first consideration in an investment is in the entrepreneur, and the ability to execute.  The entrepreneur you want on the job is the one with laser focus, the ability to capitalize on every milestone achieved, and to push forward relentlessly.  Time is the enemy of all startups, certainly on a par with lack of funding.    

"A good plan violently executed now is better than a perfect plan executed next week" - Gen. George Patton

The Simple Checklist 

In situations which involve risk of death if basic steps for survival are not followed, you can usually find a basic procedure that has been implemented and promoted so that no "human error" resulting from skipping simple steps will occur.  That procedure is usually a checklist.

Atul Gawande is a famous proponent of checklists, and is the author of The Checklist Manifesto.  He is also a general surgeon at the Brigham and Women's Hospital in Boston, a staff writer for The New Yorker, and an assistant professor at Harvard Medical School.  His book began out of an article he wrote for the New Yorker.  

Being a surgeon, Gawande understands the importance of following checklists.  He shows that there have been outstanding improvements in safety and positive outcomes in hospitals when Checklists are instituted around the world.  He also learns from aviation as well as construction experts about how to get checklists right.

You can read the entirety of the New Yorker article here, before considering buying the book through the Amazon link below.  

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